G is a marketing scientist, and has been helping businesses grow for over a decade. He has helped over 500 small businesses with their marketing strategy and execution in nearly 200 industries. His methods and strategies have been applied to almost every market under the sun....from legal services to accounting to insurance, and even etailing.
As Founder and President of Innovation Simple Inc., G is fully devoted to helping organizations build smarketing infrastructure and ROI from their marketing department, which he believes should be the primary concern for each small business executive and is the primary purpose of his career.
The models, software, and strategies that G has developed are unprecedented for small business and they create alignment between an organization's plan, their brand, their lead generation, and their measurements for success.
As the creator of intellectual property such as "The Marketing Equation", "Setrics", and "Savavo", G combines the most technologically focused and data driven marketing approach with timeless marketing strategies.